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Dutz” is synonymous with Dutch (and pronounced almost exactly the same way!).

This award-winning collection of eyewear for men, women, and children is made in Holland and takes pride in being “approachable and accessible,” but always colorful and distinctive. Dutz boasts fashion-forward design for people who love top quality, comfort and leading the trend, but prefer to do it all logo-free. Collections are available in limited editions and made from German stainless steel and Mazzuchelli acetate from Italy. All Dutz eyewear is hypoallergenic and coated with a Swiss lacquer—the same used for Apple products—that makes it chip- and scratch-resistant.

Be as bold as you like with eye-catching, well-crafted frames that can weather the daily routine. Opticians tell us once they dispense Dutz frames, they’re gone for good: patients rarely need readjustments or have warranty issues. With a full range of styles—more than 50, available in rimless, full rim and readers—and tons of colorful but wearable options, Dutz always delivers superior quality with special touches.

Dutz consistently leads the optic fashion world, whether it be through shape, pattern or materials. The 2015 spring/summer collection is no exception. Capitalizing on the excitement surrounding natural materials like wood and bamboo, Dutz introduced five wood-texture models for both men and women. The great-fitting, fully adjustable frames in wood-polished acetate, offered in solid colors and striking color patterns, is yet another Dutz achievement: the beauty and uniqueness of wood patterns (no two pairs are alike!), captured in a stronger, lighter material.

Keep your eye on Dutz, and know that all eyes will be on you!